Berkeley Recreation & Wellbeing is the department on UC Berkeley’s campus that offers many recreational activities such as facilities (such as gyms, climbing wall, pools, etc.), intramural and club sports teams, martial arts department, and more.
Originally known as Berkeley Rec Sports, I helped the organization rebrand into Berkeley Recreation & Wellbeing. I helped promote the brand’s new focus on wellness, in addition to recreation, by introducing ideas such as “Wellness Wednesday” and “Fitness Friday.” Below are just some of the designs and templates I've created for Berkeley RecWell.
The Recreation & Wellbeing Renaming and Brand Refresh, won 2nd place in the NIRSA Creative Excellence Awards’ Integrated Marketing Campaign category for 2024. This award recognizes collegiate recreation in university campuses. In the announcement of receiving the award, I received special recognition:
“Special thank you to Melody Miao in designing many of our new brand templates. Congratulations and thanks for all you do!”
